How We Make It Happen
The Significance of Corporate Identity in Business Growth
Palotai Design fully recognizes that Corporate Identity is a fundamental pillar reflecting an organization’s core values and character. It directly impacts brand credibility, distinctiveness, and business success. In today’s highly competitive environment, where consumer expectations rapidly evolve, Rebranding represents a critical turning point capable of ushering a business into new roles and opportunities.
As a committed partner, our team is dedicated to deeply understanding the organization’s goals and challenges. We approach rebranding not merely as a change in visual identity, but as a strategic tool to help businesses shift beyond their current limits and confidently progress toward long-term objectives.
A Major Transformation Toward
a New Chapter :
SABUY’s Rebranding to WSOL
When SABUY TECHNOLOGY PUBLIC COMPANY LIMITED decided to change its name to WSOL PUBLIC COMPANY LIMITED, it marked more than a simple renaming. It was a comprehensive overhaul of the brand’s image and communication strategy, aligned with the company’s evolving vision and business goals.
Understanding the Brand’s Core
Our team began with thorough brand research to gain a deep understanding of WSOL’s vision, mission, and positioning. We also analyzed key target audiences and competitors to ensure the new brand would stand out and effectively meet its stakeholders’ needs.
Crafting the Brand’s New Visual Identity
Through brainstorming sessions and moodboard creation, our creative team carefully selected typography, icons, and color palettes that embody the brand personality. The principal concept involved designing an icon depicting “two people holding hands and reaching upward,” symbolizing the strong relationship between WSOL, its customers, and partners.
The choice of a modern gradient color palette further enhanced the logo’s visibility while conveying professionalism and flexibility, reflecting WSOL’s dynamic team.
Establishing Clear Logo Usage Standards
The final step involved creating detailed logo guidelines to ensure consistent and correct logo application across all channels, thereby reinforcing brand trust and recognition.
This rebranding effort thus goes beyond a mere change of name or symbol; it marks the beginning of a new chapter in which WSOL is poised to move forward steadily, creating lasting value and strong relationships with customers and markets in the future.
